This blog details best practices of sales, marketing and commercial strategy. It includes a number of my own ideas as well as a collection of interesting concepts that i like and seem to work. Most of the ideas are worked out in a theoretical frame. Further explanation will follow. E-mail me if you would like to share some of your own findings or ideas.
I am working as a marketing director in a top 100 FMCG company with international responsabilities.
Wednesday, September 28, 2005
What is your packaging strategy?
Packaging is the immediate expression of the brand. Therefore it needs to be in line with 5 critical factors.
Packaging is the immediate expression of the brand. Therefore it needs to be in line with 5 critical factors.
1 comment:
Quite an elaborated chart to explain product Packaging strategy
Post a Comment