Commercial, marketing and sales best practices

This blog details best practices of sales, marketing and commercial strategy. It includes a number of my own ideas as well as a collection of interesting concepts that i like and seem to work. Most of the ideas are worked out in a theoretical frame. Further explanation will follow. E-mail me if you would like to share some of your own findings or ideas. I am working as a marketing director in a top 100 FMCG company with international responsabilities.

Monday, September 26, 2005

It's all about gaining share

Do you measure all the relevant share parameters?
Are your sales and marketing teams bonused on these?
Do you know which of the share measures are correlating the best with your profit contribution?

Behind each of these buckets is a wealth of thinking and concepts for both marketing and sales in an integrated way.

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