Introduction

I am a senior marketeer who has spent 10 years in marketing and sales roles (and managing a range of local and international brands) and would like to share my views with other colleagues from the web. The views on this page are my personal views and have nothing to do with the views of my company (a top 100 FMCG).

Muli-cultural marketing
I find that having spend working time in many different countries, the local working experience is highly dependable on the organizational capabilities and local access to seminars and organizations. There is a huge difference in terminology that makes it very confusing for international marketeers to connect with local marketing or sales directors.

Objective Blog
This is my first trial at keeping a blog. I want to see how many people will read it. I will publish mostly my own view but they may be based on foundations from other people.