This blog details best practices of sales, marketing and commercial strategy. It includes a number of my own ideas as well as a collection of interesting concepts that i like and seem to work. Most of the ideas are worked out in a theoretical frame. Further explanation will follow. E-mail me if you would like to share some of your own findings or ideas.
I am working as a marketing director in a top 100 FMCG company with international responsabilities.
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